If you are anything like us you might hear the word "trend" in skincare and automatically assume its the latest viral sensation that will have you doing something disturbing with snails! However, to quote Miranda Hart, "bear with", not all trends are fleeting fads. Some are subtle, yet powerful, shifts towards more effective, time-tested approaches. We're 100% on board with this kind of trend. It's about natural and clever formulations, innovative ingredients, and thankfully for our hectic lifestyles, simple upgrades that lead you to your best skin yet. So what is this latest approach to obtaining the skin we have always dreamed of actually called? I give you, Cloud Skin!

You know when you catch your skin in a gentle soft light, and it catches you by surprise at how effortlessly smooth, even and luminous it looks? That is the core of the Cloud Skin trend and what we aim to capture all day long! 

When new processes, or even re-invented ones emerge onto the beauty scene they are classed as as a trend, this word never sits well with us, it makes it sound like it's flaky and prone to caving in when the going gets tough, or more likely too tough to keep going! This "Cloud Skin" movement isn't a flash in the pan; it's what is seen as a longevity trend that speaks to a bigger shift in beauty. It signals a move away from long over complicated, harsh routines and heavy, full-coverage makeup and steps meaningfully towards celebrating skin's natural, healthy radiance. It's a macro-trend that's all about a simpler, more sustainable approach to beauty.

While this macro trend might be appearing all over social media at the moment, Cloud Skin isn't about cosmetic wizardry that makes you look like someone unrecognisable. It's a skincare-first philosophy and we are delighted to hear that because as you know, we believe that good skin care is where the real magic begins.

This look is about creating a soft, semi-matte finish that's still hydrated and healthy underneath, like light filtering through a cloud. And it all begins with building a solid skincare foundation.

While Cloud Skin is primarily a makeup look, its success is completely dependent upon your skincare. It’s a philosophy that starts with a good, calming foundation—and this is where our ethos at Raven Botanicals perfectly aligns with this philosophy. Our products are formulated to work in synergy with your skin, repairing and protecting it with the best that nature has to offer. We believe in turning your routine into a mindful ritual, connecting you to the power of botanicals and the bountiful apothecary that our Scottish landscapes have to offer.

To achieve that soft, ethereal finish, the goal is to balance deep hydration with a gentle, blurring effect. 

• Focus on a streamlined routine. Too many products can stress your skin's natural barrier, leading to confusion and irritation.

• Prioritize quality over quantity. Overloading your skin can cause inflammation, dryness, and breakouts. Skin thrives on balance, not complexity.

• Simplify for clarity. Committing to a minimalist skincare routine can lead to clearer skin and a calmer mind (and a healthier bank account).

• Embrace sustainability. Using fewer products means less waste, making it a beauty philosophy that's kinder to you and the planet.

The beauty of the Cloud Skin philosphy is its universal appeal. It truly suits everyone, regardless of skin type or age, because it prioritises skin health over a specific aesthetic.

• For Oily or Combination Skin: If you've ever felt that dewy looks make your skin appear greasy, Cloud Skin is your perfect match. It allows you to control shine and achieve a velvety finish without stripping your skin of its natural, healthy glow.

• For Dry or Mature Skin: This trend is a lifesaver for those with drier complexions. The focus on deep hydration ensures your skin remains plump and dewy beneath the soft-focus finish, preventing the look of fine lines and a dull, flat complexion.

• For the Minimalist: Cloud Skin is the ultimate "less is more" philosophy. It simplifies your routine, allowing your natural skin to shine through and empowering you to feel confident without a heavy mask of makeup.

At Raven Botanicals, our philosophy is rooted in the belief that skincare should be a nurturing ritual—a quiet moment of indulgence, not a stressful chore. Our curated collection makes it beautifully simple to build a minimalist routine that still delivers exquisite results. We harness the wisdom of plants, earth-derived actives, and gentle, multitasking formulas to help you reconnect with your skin's natural radiance.

At Raven Botanicals, we don’t believe in doing more for the sake of it. We believe in doing what matters... with care, consciousness, and clarity.

Our minimalist skincare philosophy is rooted in:

Our multi-functional products - like a serum that hydrates and soothes or a cleanser that exfoliates and purifies while nourishing - are about doing more with less. Without unnecessary fillers, each botanical ingredient shines with its full benefit. We call this quiet luxury: honouring both your skin the earth with a minimalist skincare routine that treads lightly.

The beauty of the Cloud Skin trend, and why we’re so aligned with it at Raven Botanicals, is that it’s more than just a fleeting look. It’s a quiet revolution that champions healthy skin over heavy makeup. It's a reminder that true beauty lies in taking care of your skin with mindful intention and nourishing ingredients. By embracing a simpler, more holistic routine, you're not just achieving a popular look—you're investing in your skin’s long-term health and your own wellbeing. This autumn, let’s leave the harsh, full-coverage looks behind and step into the new season with a calm, cloud-like radiance that feels as good as it looks.